About Us
At The Boat Connection (UK), we spend a great deal of time thinking about the best way to market each boat, rather than taking a 'one strategy fits all' approach.
This approach is markedly different from the vast majority of 'mainstream' brokers who simply use a production line marketing approach for any and all boats which they have on their books.
Our marketing strategy is therefore different for every boat that we sell. We use different advertising media for each boat, according to its genre and according to the client base that we are trying to reach.It would, for example be foolish to advertise certain boats in a particular specialist magazine, whereas for another client it may be entirely appropriate!
Every boat is visited by us and after carefully dressing / presenting the boat we take many digital images of all aspects of the craft. This then allows us to advertise effectively to the right type of potential clients.We treat every boat as if it were our own boat that we are selling.
We have our own web site, and additionally advertise on other yacht sales web sites. We also advertise individual boats in various media, i.e specialist magazines / specialist web sites etcYour safeguard, is the fact that if for any reason the boat does not sell, then using our services has cost you nothing - i.e No Sale, No Fee.
No other broker will put in as much effort or offer a more personal service!
